{"id":991965,"date":"2025-11-15T23:26:03","date_gmt":"2025-11-15T20:26:03","guid":{"rendered":"https:\/\/www.wayanatapas.com\/?p=991965"},"modified":"2026-07-23T16:30:49","modified_gmt":"2026-07-23T13:30:49","slug":"sarap-bolgesi-nasil-olusur","status":"publish","type":"post","link":"https:\/\/www.wayanatapas.com\/en\/sarap-bolgesi-nasil-olusur\/","title":{"rendered":"D\u00fcnya \u00c7ap\u0131nda Bir \u015earap B\u00f6lgesi Nas\u0131l Olu\u015fur? Jancis Robinson’\u0131n \u0130stanbul Mesaj\u0131"},"content":{"rendered":"
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Jancis Robinson is widely regarded as one of the most respected wine authorities and writers in the world. She publishes her work on her own website (https:\/\/www.jancisrobinson.com) and we also see her wine-related essays in the Financial Times from time to time.<\/p>\r\n\r\n\r\n\r\n

Mrs. Robinson\u2019\u0131n bu ayki Financial Times yaz\u0131lar\u0131ndan birinin\u00a0a\u00e7\u0131l\u0131\u015f\u0131nda T\u00fcrkiye toplant\u0131s\u0131ndan bir anekdot yer al\u0131yordu. Toplant\u0131 salonundakilerden birisi olarak sahneyi do\u011frusu ben de hat\u0131rl\u0131yorum. Ama \u00f6n\u00fcm\u00fczdeki en b\u00fcy\u00fck engelin kolektif\u00a0i\u015f yapma konusundaki ba\u015far\u0131s\u0131zl\u0131\u011f\u0131m\u0131z oldu\u011funu fark edip hi\u00e7bir ilerleme kaydetmemek\u00a0de do\u011frusu \u00e7ok a\u011f\u0131r\u0131ma gidiyor. A\u015fa\u011f\u0131daki k\u0131s\u0131m Jancis Robinson\u2019\u0131n yaz\u0131s\u0131n\u0131n geni\u015f bir \u00f6zeti.<\/em><\/p>\r\n\r\n\r\n<\/div>

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\"\u015earap<\/figure>\r\n<\/div><\/div>
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A Glimpse From Istanbul<\/h2>\r\n\r\n\r\n\r\n

\u201cA few years ago, I was invited to Istanbul to give a talk on export strategies to a large group of Turkish wine producers. I told them that if they wanted to be effective, they needed to act together rather than individually. The entire room burst into laughter. Apparently, in Turkey\u2014and at least within its wine circles\u2014the concept of cooperation was not very well-known.<\/p>\r\n\r\n\r\n\r\n

After my talk, a producer from Greece, a country with plenty of rivalry of its own, came up to me and said, \u2018If we Greeks can manage to export wine together, surely the Turks can too.\u2019 Yet what was happening on Santorini was a sobering reminder of what the absence of cooperation can destroy: under the pressures of tourism, growers on the island were struggling to protect land, labor, and even water resources.\u201d Robinson then contrasts this with Napa Valley.<\/p>\r\n\r\n\r\n\r\n

Napa Valley: A Young Region With an Extraordinary Spirit<\/h2>\r\n\r\n\r\n\r\n

Compare this situation to Napa Valley. Although the region\u2019s winemaking history is very new compared to the thousands of years of history in Greece and Turkey, the youth of modern Napa winemaking created an impressive sense of solidarity among producers. In the 1970s, wine producers in Napa were paving an entirely new path: turning cattle ranches into vineyards, planting vines instead of walnut trees, and joining forces to challenge France\u2019s wine authority. The pioneer of this collective effort was Robert Mondavi, who founded the first new winery opened in the region after 33 years; his generosity and desire to work together guided the entire area.<\/p>\r\n\r\n\r\n\r\n

Dennis and Judy Groth, who came to Napa from the video game industry in the 1980s and began making wine, came from a world where trade secrets were everything. When their neighbor Robert Mondavi offered them knowledge and a potential client list, they were suspicious; they even thought he was spying. Yet Mondavi\u2019s intention was simply to elevate the region\u2019s reputation and ensure newcomers progressed correctly.<\/p>\r\n\r\n\r\n\r\n

Scott Becker, the director of Realm Cellars in Napa, shared his story during a visit to London: Napa\u2019s esteemed producer Jack Cakebread had supported him by providing an internship and long-term free accommodation, helping him enter the industry. When Becker later tried to pay rent to show his gratitude, Cakebread firmly refused and told him his own memory: He once had tried to pay his debt to Mondavi, but Mondavi was uncomfortable with it and said, \u201cOne day, you will help a young person the same way.\u201d<\/p>\r\n\r\n\r\n\r\n

The culture of collaboration in Napa wasn\u2019t limited to Mondavi. When Bart and Daphne Araujo, who bought the famous Eisele Vineyard in 1990, learned that the name rights to the vineyard belonged to Joseph Phelps, they were worried. However, Phelps hosted them in his home and transferred the naming rights to them free of charge; he even declined their fruit-purchase contract offers and told them they should devote the entire production to their own new wines. All he wanted was for the vineyard\u2019s special character to be preserved.<\/p>\r\n\r\n\r\n\r\n

Today, Napa Valley Vintners remains a strong organization focused on charitable work and kept alive by contributions from all producers in the region.<\/p>\r\n\r\n\r\n\r\n

In Austria\u2019s Wachau region, producers have been jointly maintaining their unique classification \u2014 Steinfeder, Federspiel, Smaragd \u2014 for many years.<\/h2>\r\n\r\n\r\n\r\n

A similar example of solidarity was seen in South Africa\u2019s Swartland region. In the late 1990s, the new generation of producers in the area (Sadie, Mullineux, Louw, Badenhorst) realized that they needed to act together to introduce their powerful wines to the world. In 2010, they drew attention with a festival called \u201cThe Swartland Revolution,\u201d and today they continue to move forward through joint tastings, information sharing, and collaborations.\nIn Chile\u2019s Maule region, south of Santiago, the area had long been seen as a source of cheap blending wines, but with collective groups like Vigno (Carignan) and Almaule (Pa\u00eds), the region\u2019s fate changed; local producers gained respect both in the country and around the world.<\/p>\r\n

Maule B\u00f6lgesi<\/h2>\r\n\r\n\r\n\r\n

\u015eili\u2019de Santiago\u2019nun g\u00fcneyindeki Maule<\/strong> b\u00f6lgesi, uzun y\u0131llar ucuz harman \u015faraplar\u0131n\u0131n kayna\u011f\u0131 olarak g\u00f6r\u00fclm\u00fc\u015fken, Vigno (Carignan) ve Almaule (Pa\u00eds) gibi kolektif olu\u015fumlarla b\u00f6lgenin kaderi de\u011fi\u015fti; yerel \u00fcreticiler hem \u00fclkede hem d\u00fcnyada sayg\u0131nl\u0131k kazand\u0131.<\/p>\r\n\r\n\r\n\r\n

Baden B\u00f6lgesi<\/h2>\r\n

Almanya\u2019n\u0131n Baden<\/strong> b\u00f6lgesinde \u00fcreticiler kalite \u015farap tan\u0131m\u0131na uymayan ama potansiyeli olan \u00fcz\u00fcmlerle \u00e7al\u0131\u015fmak i\u00e7in Badischer Landwein kategorisini kurdu. Bu ba\u011f\u0131ms\u0131z grup her y\u0131l kendi pazar\u0131n\u0131 d\u00fczenleyerek b\u00fcy\u00fck \u00fcreticilerle tatl\u0131 bir rekabet ortam\u0131 yarat\u0131yor.<\/p>\r\n\r\n\r\n\r\n

Wachau B\u00f6lgesi<\/h2>\r\n

Italy\u2019s Barolo, Barbaresco, and Bolgheri regions, as well as the Finger Lakes and Oregon\u2019s Willamette Valley in the United States, are also places where producers work so closely that they even analyze each other\u2019s wines.<\/p>\r\n\r\n\r\n\r\n

There were once those in Burgundy who claimed they didn\u2019t even know their neighboring producer\u2019s address. Today, however, producers are mostly cooperative people. When the D\u00f6nnhoff family\u2019s vineyards were damaged by frost in 2024, B\u00fcrklin-Wolf from Pfalz and Wittmann from Rheinhessen provided them with grape support.<\/p>\r\n\r\n\r\n\r\n

Eskiden Burgonya\u2019da kom\u015fu \u00fcreticinin adresini bile bilmedi\u011fini iddia edenler olurdu. Bug\u00fcnse \u00fcreticiler \u00e7o\u011funlukla dayan\u0131\u015fmac\u0131 insanlar. 2024\u2019te Donnhoff ailesinin ba\u011flar\u0131 don nedeniyle zarar g\u00f6rd\u00fc\u011f\u00fcnde Pfalz\u2019daki B\u00fcrklin-Wolf ve Rheinhessen\u2019den Wittmann onlara \u00fcz\u00fcm deste\u011fi sa\u011flad\u0131. 2012\u2019de Provence\u2019de Raimond de Villeneuve\u2019nin ba\u011f\u0131na dolu ya\u011f\u0131nca etraftaki 36 \u00fcretici ona meyve g\u00f6nderdi. Avusturyal\u0131 \u00fcretici Fred Loimer\u2019in Gr\u00fcner Veltliner teklifini kabul etmesi yasal a\u00e7\u0131dan sorun yarataca\u011f\u0131 i\u00e7in de Villeneuve sadece sembolik olarak her birine 1 euro \u00f6dedi.<\/p>\r\n\r\n\r\n\r\n

Of course, the wine world contains many organizations dedicated to specific purposes. But as seen here, in some regions collaboration has become an almost universal habit \u2014 except for a few grumpy exceptions.<\/p>\r\n

Bu yaz\u0131m\u0131z ilginizi \u00e7ektiyse, a\u015fa\u011f\u0131daki yaz\u0131lara da \u00fczerlerine t\u0131klayarak g\u00f6z atabilirsiniz.<\/p>\r\n

T\u00fcrkiye \u015earap Turizmi ve D\u00fcnyada T\u00fcrk \u015earaplar\u0131n\u0131n ALg\u0131s\u0131n\u0131n De\u011fi\u015fmesinde Turizmin Rol\u00fc<\/strong><\/span><\/a><\/p>\r\n

K\u00f6k-K\u00f6ken-Toprak Konferans\u0131 2026<\/strong><\/span><\/a><\/p>\r\n

Anadolu’nun Teruar Haritas\u0131<\/strong><\/span><\/a><\/p>\r\n

Global Wine Tourism 2025<\/span><\/strong><\/a><\/p>\r\n

 <\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

D\u00fcnyaca tan\u0131nan bir \u015farap b\u00f6lgesi olu\u015fturman\u0131n yolu yaln\u0131zca kaliteli \u00fcretimden ge\u00e7miyor. Jancis Robinson’\u0131n \u0130stanbul’da yapt\u0131\u011f\u0131 konu\u015fma, i\u015f birli\u011fi, ortak kimlik ve \u015farap turizminin g\u00fc\u00e7l\u00fc bir b\u00f6lgesel marka yaratmadaki rol\u00fcn\u00fc ortaya koyuyor. Bu yaz\u0131da konu\u015fman\u0131n \u00f6ne \u00e7\u0131kan mesajlar\u0131n\u0131 ve T\u00fcrkiye a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 anlam\u0131 de\u011ferlendiriyoruz.<\/p>","protected":false},"author":2,"featured_media":991972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[263],"tags":[802,433,800,803,801,373,227,168],"class_list":["post-991965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sarap-bolgeleri","tag-bolgesel-marka","tag-gastronomi-turizmi","tag-jancis-robinson","tag-kok-koken-toprak","tag-sarap-bolgeleri","tag-sarap-turizmi","tag-teruar","tag-turk-saraplari"],"yoast_head":"\nD\u00fcnya \u00c7ap\u0131nda Bir \u015earap B\u00f6lgesi Nas\u0131l Olu\u015fur? Jancis Robinson'\u0131n \u0130stanbul Mesaj\u0131 - Wayana Wine Bar<\/title>\n<meta name=\"description\" content=\"Ba\u015far\u0131l\u0131 bir \u015farap b\u00f6lgesi nas\u0131l olu\u015fur? Jancis Robinson'\u0131n \u0130stanbul'daki konu\u015fmas\u0131ndan hareketle i\u015f birli\u011fi, ortak marka ve \u015farap turizminin \u00f6nemini de\u011ferlendiriyoruz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wayanatapas.com\/en\/sarap-bolgesi-nasil-olusur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00fcnya \u00c7ap\u0131nda Bir \u015earap B\u00f6lgesi Nas\u0131l Olu\u015fur? 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