{"id":991996,"date":"2025-11-30T14:57:28","date_gmt":"2025-11-30T11:57:28","guid":{"rendered":"https:\/\/www.wayanatapas.com\/?p=991996"},"modified":"2025-11-30T14:57:29","modified_gmt":"2025-11-30T11:57:29","slug":"dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu","status":"publish","type":"post","link":"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/","title":{"rendered":"The Role of Tourism in Shaping Global Perceptions of Turkish Wine"},"content":{"rendered":"
\n

Using the dominant Western European wine-producing nations as a template for Turkey is not particularly useful. These countries have built their authority on centuries of uninterrupted production and, over the last two hundred years, on a global trade environment that lifted them into a position that now feels almost like a separate league.<\/p>\n\n\n\n

But two of our neighbours, Greece and Georgia, have gone through striking transformations over the last 10\u201315 years, and there is much to learn from their journeys. At the same time, there are opportunities unique to Turkey that do not appear on anyone else\u2019s roadmap. Let\u2019s take a closer look at what has changed for our neighbours and why.<\/p>\n\n\n<\/div>

\n
\"\"<\/figure>\n<\/div><\/div>
\n\n\n

GEORGIA AND GREECE: EXPORT PERFORMANCE<\/strong><\/p>\n\n\n\n

Georgia\u2019s transformation began in 2013. Wine exports, which stood at 71 million USD in 2012, jumped to 128 million USD with the reopening of the Russian market in 2013, then to 185 million USD in 2014. Despite regional turbulence that pushed exports down to 96 million USD in 2015, the upward trend resumed, reaching 276 million USD by 2024.<\/p>\n\n\n\n

Greece\u2019s wine export data, measured in USD, shows a more modest but steady rise: from 78.5 million USD in 2013 to 108 million USD in 2023.<\/p>\n\n\n\n

Greece\u2019s wine export data, measured in USD, shows a more modest but steady rise: from 78.5 million USD in 2013 to 108 million USD in 2023.<\/p>\n\n\n\n

Which means that, among the three neighbours, the 2023 export values line up as follows:<\/p>\n\n\n\n

Turkey: 17 million USD<\/p>\n\n\n\n

Greece: 108 million USD<\/p>\n\n\n\n

Georgia: 276 million USD<\/p>\n\n\n\n

WHAT HAS DRIVEN GEORGIA\u2019S RAPID GROWTH?<\/strong><\/p>\n\n\n\n

    \n
  • Trade and Market Access
    • Reopening and continuation of the Russian market after the 2013 embargo<\/li><\/ul>
      • Free Trade Agreement with the European Union<\/li><\/ul>\n
          \n
        • Targeted focus on the US, German and UK markets with qvevri wines<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Government Policy
          • Establishment of the National Wine Agency and consistent regulatory support<\/li><\/ul>
            • Protection of producers against price volatility and yield fluctuations<\/li><\/ul>\n
                \n
              • Alignment with international standards, boosting competitiveness in EU markets<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • Tourism and Cultural Positioning
                • UNESCO\u2019s recognition of traditional qvevri winemaking as Intangible Heritage (2013)<\/li><\/ul>
                  • Global natural wine movement aligning perfectly with Georgia\u2019s identity<\/li><\/ul>\n
                      \n
                    • A genetic treasure chest of roughly 500 indigenous grape varieties<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                      WHAT HAS DRIVEN GREECE\u2019S STEADY EXPORT RISE?<\/strong><\/p>\n\n\n\n

                        \n
                      • Repositioning of Greek Wine
                        • Moving away from the \u201ccheap wine\u201d perception<\/li><\/ul>
                          • Promotion of premium, niche wines in the US and UK<\/li><\/ul>\n
                              \n
                            • Support for Greek wines\u2019 visibility in international competitions<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                            • Branding of Key Indigenous Varieties
                              • Strategic focus on Assyrtiko, Xinomavro and Agiorgitiko<\/li><\/ul>\n
                                  \n
                                • Marketing built around terroir-driven identities<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                • The EU Advantage
                                  • Shrinking domestic market after the 2009 financial crisis pushing producers toward exports<\/li><\/ul>\n
                                      \n
                                    • Marketing support through EU funds<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                    • Institutional Practices
                                      • Active use of geographical indications by producers<\/li><\/ul>\n
                                          \n
                                        • Professionalization across the sector<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                                          WHAT CAN TURKEY DO?<\/strong><\/p>\n\n\n\n

                                          We all know the political climate surrounding wine in our country. So Georgia-style state support or protection mechanisms simply do not seem realistic today. But institutions and professionals in the sector still have room to act, and they also have responsibilities. What we lack in policy, we can compensate for with determination and coordinated effort. Here is where that effort matters most:<\/p>\n\n\n\n

                                          1. Geographical Indication (GI) Registrations<\/strong><\/p>\n\n\n\n

                                          There is no structural barrier preventing GI registrations for grapes or wines. Progress is slow but ongoing. The successful national and international registration of Av\u015fa\u2019s Adakaras\u0131 grape and its wine is a clear example.\nThese efforts can and should be carried out by producers, associations, and even individuals. This is where the burden falls on us, the stakeholders of the sector.<\/p>\n\n\n\n

                                          2. Indirect Support Through Tourism Policy<\/strong><\/p>\n\n\n\n

                                          It is ironic that a political structure uncomfortable even with the public use of the word \u201cwine\u201d supports Turkey\u2019s participation in ITER VITIS under the Council of Europe. Yet this platform gives Turkish producers and stakeholders a rare international voice. It also increases the global visibility of existing and emerging wine routes in Turkey. WAYANA is part of this network, and we see first-hand what it can offer.<\/p>\n\n\n\n

                                          3. The Strength of Turkey\u2019s Quality Producers<\/strong><\/p>\n\n\n\n

                                          Although the number of Turkish producers is small, the quality level is absolutely competitive. International awards already demonstrate this. The problem is not quality but visibility. Turkish wines are absent or barely present in the global consumer\u2019s repertoire.\nWhat can change the game is this:\nA foreign visitor who discovers Turkey\u2019s wines and terroirs here, in person, through a memorable hospitality experience, followed by smart, personalized follow-up communication.\nThat is how you create ambassadors.<\/p>\n\n\n\n

                                          4. Turkey as a Global Tourism Destination<\/strong><\/p>\n\n\n\n

                                          We cannot count on national policy to elevate awareness of Turkish wine, but Turkey\u2019s tourism power is already immense. This is our leverage.<\/p>\n\n\n\n

                                          Foreign visitors who drink wine are primarily looking for local products. Our experience at WAYANA proves this over and over again. The surprise on their faces when they encounter Turkey\u2019s diversity and quality is almost universal.\nThis makes the hospitality sector the frontline of perception building. Businesses and trained staff who understand and present local wines well become the de facto ambassadors of \u201cTurkish Wine,\u201d accomplishing something the state itself cannot or will not do.<\/p>\n\n\n\n

                                          5. Turkey\u2019s Astonishing Grape Diversity<\/strong><\/p>\n\n\n\n

                                          Turkey\u2019s national grape repositories hold 1,459 grape varieties. No other country comes close. While not all have been fully evaluated for winemaking potential yet, 82 indigenous varieties are already used to produce wine, and that number will grow.\nPositioning this diversity as \u201can adventure worth discovering\u201d alone can significantly strengthen the perception of Turkish wine.<\/p>\n\n\n\n

                                          6. Anatolia\u2019s Extraordinary Archaeological Wine Heritage<\/strong><\/p>\n\n\n\n

                                          From the domestication of the vine onward, Anatolia has been part of both the Fertile Crescent and the cradle of winemaking in the Caucasus. Ancient wine presses lie scattered across the entire country.\nIn short, wine archaeology is inseparable from the Anatolian landscape. Very few countries can root their wine identity in such deep history. This heritage is a powerful asset for the \u201cTurkish Wine\u201d narrative.<\/p>\n\n\n\n

                                          7. Rich Collections of Wine-Related Artefacts in Turkish Museums<\/strong><\/p>\n\n\n\n

                                          Patrick McGovern, the late \u201cFather of Wine Archaeology,\u201d often said the richest museum in the world for wine artefacts is Ankara\u2019s Museum of Anatolian Civilizations. Even though the word \u201cwine\u201d is sometimes awkwardly omitted from labels, the objects exist, and many are on display.\nThis too adds weight to the Turkish wine story.<\/p>\n\n\n\n

                                          IN SUMMARY<\/strong><\/p>\n\n\n\n

                                          The times may feel discouraging, but the wealth of this land is still beneath our feet. Instead of waiting for the winds to change, we can build a voluntary, sector-led promotional movement: hotels, agencies, guides, producers, wine bars, retailers\u2026 all working together to tell Turkey\u2019s story.\nSometimes the public sector leads. Sometimes it follows.\nBut we must decide our own role.<\/p>\n\n\n\n

                                          Let\u2019s stay committed. Let\u2019s take responsibility.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

                                          \u015earap \u00fcretiminde s\u00f6z sahibi olan Bat\u0131 Avrupa \u00fclkelerinin g\u00fc\u00e7l\u00fc pozisyonlar\u0131na bakarak \u00fclkemiz i\u00e7in bir yol haritas\u0131 \u00e7\u0131karmaya \u00e7al\u0131\u015fmak \u00e7ok anlaml\u0131 de\u011fil. Y\u00fczy\u0131llarca kesintisiz \u00fcretim yapan bu \u00fclkelerin, son iki y\u00fcz y\u0131lda ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc h\u0131zla b\u00fcy\u00fcyen d\u00fcnya ticareti sayesinde yerle\u015ftikleri g\u00fc\u00e7l\u00fc pozisyonlar\u0131, bu d\u00f6nemin konjonkt\u00fcr\u00fc sayesinde, \u015fimdilik ba\u015fka bir lig gibi g\u00f6r\u00fcn\u00fcyor. Ama iki s\u0131n\u0131r kom\u015fumuzun,…<\/p>","protected":false},"author":2,"featured_media":991997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-991996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nD\u00fcnyada T\u00fcrk \u015earaplar\u0131n\u0131n Alg\u0131s\u0131n\u0131n De\u011fi\u015fmesinde Turizmin Rol\u00fc - Wayana Wine Bar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00fcnyada T\u00fcrk \u015earaplar\u0131n\u0131n Alg\u0131s\u0131n\u0131n De\u011fi\u015fmesinde Turizmin Rol\u00fc - Wayana Wine Bar\" \/>\n<meta property=\"og:description\" content=\"\u015earap \u00fcretiminde s\u00f6z sahibi olan Bat\u0131 Avrupa \u00fclkelerinin g\u00fc\u00e7l\u00fc pozisyonlar\u0131na bakarak \u00fclkemiz i\u00e7in bir yol haritas\u0131 \u00e7\u0131karmaya \u00e7al\u0131\u015fmak \u00e7ok anlaml\u0131 de\u011fil. Y\u00fczy\u0131llarca kesintisiz \u00fcretim yapan bu \u00fclkelerin, son iki y\u00fcz y\u0131lda ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc h\u0131zla b\u00fcy\u00fcyen d\u00fcnya ticareti sayesinde yerle\u015ftikleri g\u00fc\u00e7l\u00fc pozisyonlar\u0131, bu d\u00f6nemin konjonkt\u00fcr\u00fc sayesinde, \u015fimdilik ba\u015fka bir lig gibi g\u00f6r\u00fcn\u00fcyor. Ama iki s\u0131n\u0131r kom\u015fumuzun,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/\" \/>\n<meta property=\"og:site_name\" content=\"Wayana Wine Bar\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-30T11:57:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-30T11:57:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2025\/11\/sarap-turizm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"7 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wayanatapas.com\/en\/#website\",\"url\":\"https:\/\/www.wayanatapas.com\/en\/\",\"name\":\"Wayana Wine Bar\",\"description\":\"Wayana Tapas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.wayanatapas.com\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2025\/11\/sarap-turizm.jpg\",\"width\":960,\"height\":391},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/#webpage\",\"url\":\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/\",\"name\":\"D\\u00fcnyada T\\u00fcrk \\u015earaplar\\u0131n\\u0131n Alg\\u0131s\\u0131n\\u0131n De\\u011fi\\u015fmesinde Turizmin Rol\\u00fc - Wayana Wine Bar\",\"isPartOf\":{\"@id\":\"https:\/\/www.wayanatapas.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/#primaryimage\"},\"datePublished\":\"2025-11-30T11:57:28+00:00\",\"dateModified\":\"2025-11-30T11:57:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.wayanatapas.com\/en\/#\/schema\/person\/851ceffa51197e2af70b71c125f2bd04\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wayanatapas.com\/en\/\",\"url\":\"https:\/\/www.wayanatapas.com\/en\/\",\"name\":\"Anasayfa\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/\",\"url\":\"https:\/\/www.wayanatapas.com\/en\/dunyada-turk-saraplarinin-algisinin-degismesinde-turizmin-rolu\/\",\"name\":\"D\\u00fcnyada T\\u00fcrk \\u015earaplar\\u0131n\\u0131n Alg\\u0131s\\u0131n\\u0131n De\\u011fi\\u015fmesinde Turizmin Rol\\u00fc\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wayanatapas.com\/en\/#\/schema\/person\/851ceffa51197e2af70b71c125f2bd04\",\"name\":\"Cenap Kuzuo\\u011flu\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.wayanatapas.com\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.wayanatapas.com\/wp-content\/litespeed\/avatar\/509c698570a62b522be70b8c4d2aab53.jpg?ver=1776721493\",\"caption\":\"Cenap Kuzuo\\u011flu\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/posts\/991996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/comments?post=991996"}],"version-history":[{"count":1,"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/posts\/991996\/revisions"}],"predecessor-version":[{"id":991998,"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/posts\/991996\/revisions\/991998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/media\/991997"}],"wp:attachment":[{"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/media?parent=991996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/categories?post=991996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wayanatapas.com\/en\/wp-json\/wp\/v2\/tags?post=991996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}