{"id":992133,"date":"2026-01-23T16:20:46","date_gmt":"2026-01-23T13:20:46","guid":{"rendered":"https:\/\/www.wayanatapas.com\/?p=992133"},"modified":"2026-07-20T21:44:55","modified_gmt":"2026-07-20T18:44:55","slug":"celebrity-sarap-markalari","status":"publish","type":"post","link":"https:\/\/www.wayanatapas.com\/en\/celebrity-sarap-markalari\/","title":{"rendered":"Celebrity Brands 2 \u2013 Kylie Minogue and Sarah Jessica Parker"},"content":{"rendered":"
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\u201cCelebrity Markalar\u0131\u201d yaz\u0131 dizimizde ge\u00e7en hafta ele ald\u0131\u011f\u0131m\u0131z Angelina Jolie ve Brad Pitt’in ortak yat\u0131r\u0131m\u0131 Ch\u00e2teau Miraval<\/span><\/strong> analizinden sonra bu hafta iki \u00fcnl\u00fc giri\u015fimci var yaz\u0131m\u0131zda: Kylie Minogue’un kendi ad\u0131yla an\u0131lan Kylie Minogue Wines ve Sarah Jessica Parker’\u0131n i\u015f birli\u011fi yapt\u0131\u011f\u0131 Invivo. Birisi m\u00fczik, birisi beyaz perdeden a\u015fina oldu\u011fumuz isimler.<\/p>\r\n\r\n\r\n\r\n

The wine brands created by these two names address different target audiences, yet they share a common conviction: that wine should be offered to the market at accessible prices. Looking at their performance in the marketplace, it becomes clear that this foresight has proven correct.<\/p>\r\n\r\n\r\n\r\n

Both celebrities place genuine importance on the content of the brands they created. Their ways of engaging in the production process differ, but for both, wine is a professional activity pursued with determination, not a hobby.<\/p>\r\n\r\n\r\n<\/div>

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\"\"<\/figure>\r\n<\/div><\/div>
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Kylie Minogue: From Pop to the World of Wine<\/h2>\r\n\r\n\r\n\r\n

Kylie Minogue\u2019un m\u00fczik kariyeri 1987\u2019de ba\u015flad\u0131. Bir Avustralya dizisindeki rol\u00fcnden elde etti\u011fi bilinirli\u011fiyle ad\u0131m att\u0131\u011f\u0131 pop d\u00fcnyas\u0131nda h\u0131zl\u0131 bir \u00e7\u0131k\u0131\u015f yap\u0131yor. 1990\u2019l\u0131 y\u0131llarda sanat\u00e7\u0131 kimli\u011finin de\u011fi\u015fti\u011fi g\u00f6r\u00fcl\u00fcyor. Risk ald\u0131\u011f\u0131 bu d\u00f6nemin sonunda, yani 2000\u2019lerin ba\u015f\u0131nda, g\u00fc\u00e7l\u00fc bir \u00e7\u0131k\u0131\u015f daha yap\u0131yor. \u201cCan\u2019t Get You Out of My Head\u201d \u015fark\u0131s\u0131n\u0131n bir hit olup yerini tescillemesini sa\u011fl\u0131yor. 2005 y\u0131l\u0131nda meme kanseri te\u015fhisi sonras\u0131nda sahnelere ara veriyor ama 2007\u2019de tekrar ve yine g\u00fc\u00e7l\u00fc bir d\u00f6n\u00fc\u015f yap\u0131yor. \u00c7\u0131k\u0131\u015f\u0131 durmuyor, \u201cPadam Padam\u201d bir TikTok virali oluyor.<\/p>\r\n\r\n\r\n\r\n

S\u00f6ylenti \u00f6yle ki Provence\u2019ta 2017 y\u0131l\u0131nda yudumlad\u0131\u011f\u0131 bir roze, Minogue\u2019un \u015farap d\u00fcnyas\u0131na ad\u0131m atmas\u0131na vesile olmu\u015f. \u201cBen de insanlar\u0131n kendilerini iyi hissetti\u011fi \u015faraplar yapamaz m\u0131y\u0131m?\u201d fikri bir vir\u00fcs gibi i\u00e7ine girmi\u015f. Ama \u015farapla ili\u015fkisi \u015farap sever olmakla s\u0131n\u0131rl\u0131 olan Minogue, iyi bir partner bulmas\u0131 gerekti\u011finin bilincindeymi\u015f ki en b\u00fcy\u00fck marka geli\u015ftirme ajanslar\u0131ndan birisi olan Benchmark Drinks ile i\u015f birli\u011fi yapm\u0131\u015f. Benchmark Drinks, ya\u015fam tarz\u0131, yani lifestyle k\u00fclt\u00fcr\u00fcn\u00fc iyi yorumlayabilen yakla\u015f\u0131m\u0131yla tan\u0131n\u0131yor.<\/p>\r\n

Kylie Minogue Wines Neden Ba\u015far\u0131l\u0131 Oldu?<\/h2>\r\n\r\n\r\n\r\n

Kylie Minogue Wines ilk \u00e7\u0131kt\u0131\u011f\u0131 2020 y\u0131l\u0131ndan bu yana 22 milyon \u015fi\u015feden fazla sat\u0131\u015f yapmay\u0131 ba\u015farm\u0131\u015f. 2025 y\u0131l\u0131 ortas\u0131na kadarki verilere bak\u0131ld\u0131\u011f\u0131nda bir yava\u015flama g\u00f6r\u00fclm\u00fcyor. \u00dcr\u00fcn gam\u0131nda \u00e7\u0131k\u0131\u015f hik\u00e2yesiyle beslenen rozenin yan\u0131 s\u0131ra beyaz (Sauvignon Blanc ve Chardonnay), k\u0131rm\u0131z\u0131 (Pinot Noir ve Merlot), k\u00f6p\u00fckl\u00fclerden Prosecco ve Cava, alkols\u00fcz \u00f6rneklerin yer ald\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\r\n\r\n\r\n\r\n

Markan\u0131n \u015fi\u015fe tasar\u0131mlar\u0131na da \u00f6zel bir \u00f6nem verdi\u011fini g\u00f6zden ka\u00e7\u0131rmamak laz\u0131m. Minogue\u2019un sahne k\u0131yafetlerinden izler ta\u015f\u0131yan \u015fi\u015feler, zarafetleriyle market raflar\u0131nda da \u00f6ne \u00e7\u0131kan bir g\u00f6rsel p\u0131r\u0131lt\u0131ya sahip.<\/p>\r\n\r\n\r\n\r\n

Kylie Minogue Wines remains a remarkably successful venture that continues to preserve its initial momentum.<\/p>\r\n\r\n\r\n\r\n

Sarah Jessica Parker and the \u201cInvivo X\u201d Collaboration<\/h2>\r\n\r\n\r\n\r\n

Kylie Avrupa raflar\u0131nda yer alma haz\u0131rl\u0131klar\u0131 yaparken, Atlas Okyanusu\u2019nun di\u011fer yakas\u0131nda Sarah Jessica Parker<\/strong>, Sex and the City<\/em> dizisindeki ikonik Carrie Bradshaw karakteri sayesinde \u015farapla \u00f6zel ya\u015fam\u0131ndaki ili\u015fkisinin bir benzerini dizi yard\u0131m\u0131yla ekranlara da ta\u015f\u0131m\u0131\u015ft\u0131. \u015earaba yak\u0131nl\u0131\u011f\u0131 bilinen Parker\u2019la Yeni Zelandal\u0131 gen\u00e7 ve dinamik \u00fcretici Invivo\u2019nun yollar\u0131 2019\u2019da kesi\u015fiyor. Invivo, marka kalabal\u0131\u011f\u0131nda kayboldu\u011fu i\u00e7in \u00f6ne \u00e7\u0131karamad\u0131\u011f\u0131 \u015faraplar\u0131n\u0131 kendileriyle ba\u011fda\u015ft\u0131rd\u0131klar\u0131 bir bilinen y\u00fczle bulu\u015fturmak istiyor ve Parker onlar\u0131n arad\u0131klar\u0131 y\u00fcz. Ama Sarah Jessica Parker bir marka y\u00fcz\u00fc olman\u0131n pe\u015finde olmad\u0131\u011f\u0131n\u0131, bu \u00fcr\u00fcnlerin b\u00fct\u00fcn a\u015famalar\u0131nda s\u00f6z sahibi olmak istedi\u011fini \u00f6nko\u015ful olarak \u00f6ne s\u00fcr\u00fcyor.<\/p>\r\n\r\n\r\n\r\n

Parker\u2019\u0131n bu iste\u011fini olumlu bulan Invivo ile 2019 y\u0131l\u0131nda ba\u015flayan i\u015f birlikleri, aradaki binlerce millik mesafeye ra\u011fmen sa\u011fl\u0131kl\u0131 bir bi\u00e7imde s\u00fcr\u00fcyor. \u015earaplar\u0131n son hallerinin karara ba\u011fland\u0131\u011f\u0131 harmanlama (blending) a\u015famas\u0131n\u0131n birlikte yap\u0131lmas\u0131 i\u00e7in \u015farap \u00f6rnekleri Amerika\u2019ya getiriliyor. Online bir tad\u0131m seans\u0131 yap\u0131larak nihai karar\u0131n \u00fcretim ekibi ve Parker taraf\u0131ndan birlikte verilmesi sa\u011flan\u0131yor.<\/p>\r\n\r\n\r\n\r\n

\u015earaplar\u0131n \u00fcretiminde tercih edilen bu yol, marka imaj\u0131n\u0131n g\u00fc\u00e7lenmesine hizmet ediyor. \u015earaplar\u0131n profesyonel d\u00fcnyada de\u011ferlendirmesini yapanlar\u0131n yorumlar\u0131 ve puanlar\u0131 sayesinde \u00fcr\u00fcnler \u015f\u00f6hretli bir ismin yan \u00fcr\u00fcn\u00fc olmaktan \u00e7\u0131k\u0131p kendi karakterleriyle pazarda yer ediniyorlar. \u201cSex and the\u00a0City<\/em>\u201dnin y\u0131ld\u0131z\u0131yla ayn\u0131 \u015farab\u0131 i\u00e7menin bir kar\u015f\u0131l\u0131\u011f\u0131 oldu\u011funu g\u00f6r\u00fcyoruz, sat\u0131\u015flar\u0131na bak\u0131nca.<\/p>\r\n\r\n\r\n\r\n

This production model has significantly strengthened the brand\u2019s image. Thanks to professional evaluations and critical scores, the wines move beyond being mere celebrity by-products and establish their own identities in the market. Sales figures clearly show that sharing a glass with the star of Sex and the City carries real appeal. We know that the first releases in 2019 exceeded 400,000 bottles in their inaugural year. Official statements indicate a steady upward trend, though detailed year-by-year figures remain unavailable.<\/p>\r\n\r\n\r\n\r\n

Comparative Economic Perspective<\/h2>\r\n\r\n\r\n\r\n

Yaz\u0131 dizimizin ilkinde yer alan Ch\u00e2teau Miraval ile Minogue ve Parker\u2019\u0131n \u015faraplar\u0131, farkl\u0131 segmentleri hedefliyor. Miraval kendisini bir \u201c\u00f6zel g\u00fcn \u015farab\u0131<\/em>\u201d gibi konumland\u0131rmay\u0131 se\u00e7erken, Minogue ve Parker\u2019\u0131n \u015faraplar\u0131 her g\u00fcn\u00fcn \u015farab\u0131 olman\u0131n pe\u015finde. Zaten Ch\u00e2teau Miraval\u2019daki Angelina Jolie\u2019nin hisselerini d\u00fcnyan\u0131n en b\u00fcy\u00fck l\u00fcks t\u00fcketim devinin almas\u0131 da bunun i\u015fareti.<\/p>\r\n\r\n\r\n\r\n

Buna kar\u015f\u0131l\u0131k, farkl\u0131 segmentleri hedefleseler de \u00fcr\u00fcnlerin benzer kanallarda sat\u0131\u015fa sunuldu\u011funu g\u00f6r\u00fcyoruz. Elbette aralar\u0131ndaki fiyat farklar\u0131n\u0131 etiketler de belli ediyor. Ama l\u00fcks olarak konumlansalar da, g\u00fcnl\u00fck t\u00fcketim i\u00e7in d\u00fc\u015f\u00fcn\u00fclseler de, t\u00fcketiciyle bulu\u015fma yerlerinde bir fark yok.<\/p>\r\n\r\n\r\n\r\n

Minogue ve Parker\u2019\u0131n \u015faraplar\u0131n\u0131n hizmet etti\u011fi bir ba\u015fka yan da \u015farab\u0131n tabandaki alg\u0131s\u0131n\u0131 yumu\u015fatmas\u0131. Son y\u0131llarda \u00f6zellikle \u00e7ok tart\u0131\u015f\u0131lan ve \u015farab\u0131n gerilemesinin faturas\u0131n\u0131n kesilmeye \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131 \u015farap snobizminin gerilemesinde, bu isimlerin t\u00fcketiciye yak\u0131n kimliklerinin faydas\u0131 oldu\u011funu g\u00f6r\u00fcyoruz. (\u015earab\u0131n gerilemesinde snobizmin pay\u0131 var ama bu pay\u0131n abart\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.<\/em>) Ayr\u0131ca \u015farap d\u00fcnyas\u0131na yeni ad\u0131m atan gen\u00e7 t\u00fcketiciler i\u00e7in Minogue ve Parker \u015faraplar\u0131 ba\u015flang\u0131\u00e7 a\u015famas\u0131nda \u00f6nemli bir rol oynuyor.<\/p>\r\n\r\n\r\n\r\n

In Essence<\/h2>\r\n\r\n\r\n\r\n

Kylie Minogue ve Sarah Jessica Parker \u00f6rneklerine bak\u0131nca \u015farap d\u00fcnyas\u0131na giri\u015fte kazan\u0131lm\u0131\u015f ismin, \u00f6nemli bir ba\u015flang\u0131\u00e7 ivmesi yaratabildi\u011fini g\u00f6r\u00fcyoruz. Ama bu ivmenin s\u00fcrmesini sa\u011flaman\u0131n yolu sa\u011fl\u0131kl\u0131 bir i\u015f modeli yarat\u0131lmas\u0131yla m\u00fcmk\u00fcn oluyor. Kylie Minogue Wines’\u0131n Benchmark Drinks\u00a0ile ve Sarah Jessica Parker\u2019\u0131n Invivo ile yapt\u0131klar\u0131 i\u015f birli\u011fi, bunun ba\u015far\u0131l\u0131 iki \u00f6rne\u011fi. Parker\u2019\u0131n \u201clifestyle\u201d, Minogue\u2019un m\u00fczikle elde etti\u011fi ba\u015far\u0131n\u0131n \u015farapta da tekrarlanmas\u0131 sayesinde, bizim de inceleyip sonu\u00e7 \u00e7\u0131karabilece\u011fimiz vaka analizleri var \u00f6n\u00fcm\u00fczde. \u015earap sat\u0131\u015flar\u0131n\u0131n d\u00fc\u015f\u00fc\u015f trendine kafa tutan \u00f6rnekleri iyi incelememiz laz\u0131m.<\/p>\r\n

Yaz\u0131 dizimizde bir sonraki \u00fcnl\u00fc isim hip hop y\u0131ld\u0131z\u0131 Jay-Z ve hayata ge\u00e7irdi\u011fi markas\u0131 Ace of Spades.<\/strong><\/a><\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Celebrity \u015farap markalar\u0131n\u0131n ba\u015far\u0131s\u0131 yaln\u0131zca \u00fcnl\u00fc isimlere ba\u011fl\u0131 de\u011fildir. Kylie Minogue ile Kylie Minogue Wines ve Sarah Jessica Parker ile Invivo x SJP, do\u011fru \u00fcretici ortakl\u0131klar\u0131n\u0131n g\u00fc\u00e7l\u00fc markalar yaratabilece\u011fini g\u00f6steriyor. Bu yaz\u0131da iki ba\u015far\u0131l\u0131 i\u015f modelini ve \u015farap d\u00fcnyas\u0131na etkilerini kar\u015f\u0131la\u015ft\u0131r\u0131yoruz.<\/p>","protected":false},"author":2,"featured_media":992134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[649],"tags":[637,652,650,653,647,646,651,309,641,654],"class_list":["post-992133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yazi-dizileri","tag-celebrity-saraplari","tag-invivo-x-sjp","tag-kylie-minogue-wines","tag-marlborough","tag-provence-rose","tag-rose-sarap","tag-sarah-jessica-parker","tag-sarap-kulturu","tag-sarap-markalari","tag-sauvignon-blanc"],"yoast_head":"\nCelebrity Markalar\u0131 2 \u2013 Kylie Minogue ve Sarah Jessica Parker - Wayana Wine Bar<\/title>\n<meta name=\"description\" content=\"Kylie Minogue ve Sarah Jessica Parker, kendi adlar\u0131n\u0131 ta\u015f\u0131yan \u015farap markalar\u0131yla celebrity wine d\u00fcnyas\u0131n\u0131n en ba\u015far\u0131l\u0131 i\u015f birliklerinden ikisini olu\u015fturdu. 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