{"id":992269,"date":"2026-03-21T00:11:19","date_gmt":"2026-03-20T21:11:19","guid":{"rendered":"https:\/\/www.wayanatapas.com\/?p=992269"},"modified":"2026-03-22T21:08:15","modified_gmt":"2026-03-22T18:08:15","slug":"wine-and-fascism-by-robert-camuto","status":"publish","type":"post","link":"https:\/\/www.wayanatapas.com\/en\/wine-and-fascism-by-robert-camuto\/","title":{"rendered":"Political Traces in Italian Wine: From Mussolini to a Modern Renaissance"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\"><\/p>\n<\/p>\n<p>Robert Camuto is a writer whose work on the wine worlds of France and Italy I follow with genuine interest. In one of his recent pieces, he examines how the turbulent period that led Italy into fascism a century ago reshaped not only its wine industry but also its wine culture. Reading it, I realized that revisiting that era from a fresh perspective offers a powerful lens through which we can better understand the current landscape of Italian wine.<\/p>\n<p>Camuto builds his narrative partly on the ideas of the Futurist movement of the 1920s. One of its notable figures, Umberto Notari, authored <em>L\u2019arte di bere<\/em> (<em>The Art of Drinking<\/em>), a sharp, witty, and influential work that would later play a significant role in what came to be known as the Italian Wine Renaissance. This piece, however, steps back to take a broader view of Italy, offering a concise account of what unfolded in this pivotal wine nation\u2014and perhaps prompting us to ask what lessons might be drawn for our own.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-992281 alignleft\" src=\"https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-22-at-16.52.50-200x300.jpeg\" alt=\"\" width=\"256\" height=\"384\" srcset=\"https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-22-at-16.52.50-200x300.jpeg 200w, https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-22-at-16.52.50-683x1024.jpeg 683w, https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-22-at-16.52.50-768x1152.jpeg 768w, https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-22-at-16.52.50-8x12.jpeg 8w, https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-22-at-16.52.50-630x945.jpeg 630w, https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-22-at-16.52.50-315x473.jpeg 315w, https:\/\/www.wayanatapas.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-22-at-16.52.50.jpeg 1024w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Italy Before Mussolini: In the Shadow of Migration and Poverty<\/strong><\/p>\n<p>On the eve of fascism\u2019s rise, Italy was grappling with the lingering pains of unification (Risorgimento) and a deep economic crisis. Southern Italy (the Mezzogiorno), in particular, was mired in poverty due to the remnants of feudal structures and inefficient agricultural policies. For many Italians, \u201cthe land\u201d had ceased to be a nurturing mother and had become a burden to escape.<\/p>\n<p>Between 1880 and 1924, nearly 17 million Italians emigrated overseas\u2014primarily to the United States\u2014in one of the largest mass migrations in history. What they left behind were \u201cvillages without men,\u201d neglected vineyards, and abandoned towns. Mussolini\u2019s rhetoric of \u201creturning to the land\u201d and restoring \u201cnational pride\u201d was built upon the trauma of these emptied landscapes.<\/p>\n<p><strong>An Ideological Bond with the Land: \u201cTerre Italiane\u201d<\/strong><\/p>\n<p>One of the ideological pillars of Mussolini\u2019s regime was the glorification of rural life. Fascism positioned peasantry and attachment to the land as virtues in opposition to urbanization. In this framework, wine became a symbol of the Italian man\u2019s strength, endurance, and ancestral roots reaching back to Ancient Rome.<\/p>\n<p>The regime framed wine as \u201cthe blood of Italy,\u201d embedding viticulture into the very fabric of Mediterranean identity. Yet this exaltation was less a product of rational agricultural policy and more a symbolic tool of propaganda.<\/p>\n<p><strong>The \u201cBattle for Grain\u201d and the Fate of Vineyards<\/strong><\/p>\n<p>In 1925, Mussolini launched the <em>Battaglia del Grano<\/em> (Battle for Grain), aiming to eliminate Italy\u2019s dependence on foreign imports. The regime ordered that every available piece of land be used for cereal production. For Italian wine, this marked the beginning of a difficult chapter:<\/p>\n<ul>\n<li><strong>Uprooted Vineyards:<\/strong> In many regions, high-quality vineyards were torn out to make way for wheat.<\/li>\n<li><strong>Decline in Status:<\/strong> Wine lost its place as a refined pleasure of the elite and came to be associated with \u201calcoholism and moral decay\u201d among the working class, while the bourgeoisie turned to foreign drinks like tea and cocktails.<\/li>\n<\/ul>\n<p><strong>The \u201cDuce of Wine\u201d and the Rehabilitation Campaign<\/strong><\/p>\n<p>At this point, Arturo Marescalchi stepped in, launching a large-scale campaign to restore wine\u2019s reputation. Wine was rebranded as a hygienic, nutritious \u201cnational beverage.\u201d Notable initiatives of this period included:<\/p>\n<ul>\n<li><strong>The National Wine Train (Autotreno Nazionale):<\/strong> Launched in 1934 for the 12th anniversary of fascism, this \u201cmobile wine shop\u201d traveled across Italy, introducing standardized Italian wines to the public.<\/li>\n<li><strong>Targeting Women:<\/strong> With the slogan <em>bere all\u2019italiana<\/em> (\u201cdrinking the Italian way\u201d), campaigns encouraged women to bring wine into domestic life\u2014into living rooms and onto dining tables.<\/li>\n<li><strong>Foundations of the DOC System:<\/strong> The 1924 regulation for the \u201cProtection of Typical Wines\u201d introduced regional controls (Chianti, Marsala, etc.) and producer consortia, laying the groundwork for today\u2019s appellation system.<\/li>\n<\/ul>\n<p><strong>Guardians of Continuity: Holding History in the Glass<\/strong><\/p>\n<p>Amid these upheavals, certain families did more than survive\u2014they preserved the very soul of Italian wine:<\/p>\n<ul>\n<li><strong>Biondi-Santi:<\/strong> During World War II, as Allied and German forces clashed nearby, Tancredi Biondi-Santi famously sealed his cellar walls himself to protect precious old vintages\u2014becoming a symbol of continuity.<\/li>\n<li><strong>Antinori:<\/strong> With a lineage spanning 26 generations, the family endured Mussolini\u2019s centralized system and later spearheaded the postwar \u201cSuper Tuscan\u201d revolution that challenged rigid rules.<\/li>\n<li><strong>Mastroberardino:<\/strong> While southern vineyards were uprooted during the \u201cBattle for Grain,\u201d this family remained committed to ancient varieties like Aglianico and Fiano, safeguarding Italy\u2019s genetic heritage.<\/li>\n<\/ul>\n<p><strong>The Barolo Boys: A Rebellion Against Tradition<\/strong><\/p>\n<p>In the postwar period, the centralized rigidity of the system was shaken in the 1980s by the \u201cBarolo Boys\u201d movement in Piemonte. Elio Altare\u2019s symbolic act of cutting his father\u2019s old barrels with a chainsaw marked a radical break\u2014transforming wine from a \u201cmuseum relic\u201d into a contemporary artistic expression.<\/p>\n<p><strong>Conclusion: Drinking the Sediment of History<\/strong><\/p>\n<p>If Italy today possesses one of the richest wine heritages in the world, it is not solely due to the generosity of its land. It is also the result of the immense meanings attributed to wine\u2014even in the darkest periods of history.<\/p>\n<p>The strict discipline of the Mussolini era, the economic struggles of the postwar years, and the rebellious spirit of Barolo all intertwined to create what we now recognize as the Italian wine miracle. Through Robert Camuto\u2019s lens, one begins to see that a glass of Barolo carries not only the essence of the grape, but also the sediment of regimes and revolutions it has endured.<\/p>\n<p>Looking at Italy\u2019s past century, one cannot help but notice that even something as destructive as fascism inadvertently created opportunities for the wine culture and industry. The lands of Anatolia, on which our own country stands, once nurtured the ancestors of many Italian grape varieties.<\/p>\n<p>If we are to move beyond our current, rather unfortunate position as a constrained wine country, all we need is a renewed perspective on the treasure we already possess. Positioning our wine is, in fact, quite simple. Our land is the very geography where wine was born.<\/p>\n<p>Frankly, it\u2019s hard to imagine a stronger argument than that.<\/p>\n<p><\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>","protected":false},"excerpt":{"rendered":"<p>  Robert Camuto is a writer whose work on the wine worlds of France and Italy I follow with genuine interest.  <\/p>","protected":false},"author":2,"featured_media":992281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-992269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130talyan \u015earab\u0131ndaki Siyasi \u0130zler: Mussolini\u2019den Modern R\u00f6nesansa - Wayana Wine Bar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wayanatapas.com\/en\/wine-and-fascism-by-robert-camuto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130talyan \u015earab\u0131ndaki Siyasi \u0130zler: Mussolini\u2019den Modern R\u00f6nesansa - 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