{"id":995055,"date":"2026-10-16T09:02:38","date_gmt":"2026-10-16T06:02:38","guid":{"rendered":"https:\/\/www.wayanatapas.com\/?p=995055"},"modified":"2026-10-16T09:02:38","modified_gmt":"2026-10-16T06:02:38","slug":"sevilen-saraplari-uc-kusak","status":"publish","type":"post","link":"https:\/\/www.wayanatapas.com\/en\/sevilen-saraplari-uc-kusak\/","title":{"rendered":"Sevilen: Three Generations, One Winemaking Story"},"content":{"rendered":"
\n

1942\u2019de \u0130zmir\u2019de ba\u015flayan bir aile i\u015fletmesinin T\u00fcrkiye \u015farap\u00e7\u0131l\u0131\u011f\u0131n\u0131n de\u011fi\u015fen d\u00fcnyas\u0131ndaki yolculu\u011fu.<\/h3>\n

\"Sevilen<\/p>\n

WAYANA\u2019n\u0131n \u201c\u00dcreticiler WAYANA\u2019da\u201d etkinlik serisinin ekim ay\u0131n\u0131 Sevilen \u015earaplar\u0131\u2019na ay\u0131rmay\u0131 d\u00fc\u015f\u00fcn\u00fcrken, Sevilen\u2019in \u00fcretim tesisi davetinin gelmesi nefis bir rastlant\u0131 oldu. Etkinliklere kat\u0131lan \u015farap dostlar\u0131n\u0131n konuk \u00fcreticiyi yak\u0131ndan tan\u0131mas\u0131n\u0131n ko\u015fulu, bizim \u00fcreticimizi iyi tan\u0131mam\u0131z ve iyi anlatmam\u0131z. Bu nedenle her tad\u0131m \u00f6ncesinde bir \u00fcretici ziyareti yapmay\u0131 kural haline getirdik.<\/p>\n

Ziyaretimize art\u0131k prestijli bir gastronomi noktas\u0131 olan \u0130sabey Ba\u011f Evi\u2019nde ba\u015flad\u0131k. Daha sonra Sevilen\u2019in Ayd\u0131n\u2019daki \u00fcretim tesisine gittik. Magnesia antik kentinin yan\u0131ndan ge\u00e7erken, \u015farab\u0131n binlerce y\u0131ld\u0131r bu topraklar\u0131n k\u00fclt\u00fcr\u00fcn\u00fcn ayr\u0131lmaz bir par\u00e7as\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fck. Sonra da \u00fclkemizde bug\u00fcn \u015farab\u0131n i\u00e7inde bulundu\u011fu ko\u015fullar\u0131 hat\u0131rlay\u0131p hay\u0131fland\u0131k.<\/p>\n

\u015eimdi Sevilen\u2019in \u00f6yk\u00fcs\u00fcne ge\u00e7elim.<\/p>\n

K\u0131r\u0131m\u2019dan Vidin\u2019e, Vidin\u2019den \u0130zmir\u2019e<\/h2>\n

Sevilen\u2019in T\u00fcrkiye\u2019deki hik\u00e2yesi 1942 y\u0131l\u0131nda ba\u015fl\u0131yor ama ailenin ge\u00e7mi\u015fi bizi daha eski bir tarihe ve ba\u015fka co\u011frafyalara g\u00f6t\u00fcr\u00fcyor. G\u00fcner ailesinin yay\u0131mlad\u0131\u011f\u0131 tarih\u00e7eye g\u00f6re ailenin k\u00f6kleri K\u0131r\u0131m\u2019a uzan\u0131yor. Yirminci y\u00fczy\u0131l\u0131n ba\u015flar\u0131nda Bulgaristan\u2019\u0131n Vidin kentine g\u00f6\u00e7 eden aile, burada mand\u0131rac\u0131l\u0131k ve \u015farap ticaretiyle u\u011fra\u015f\u0131yor. 1941 y\u0131l\u0131nda T\u00fcrkiye\u2019ye g\u00f6\u00e7 ediyor ve ertesi y\u0131l \u0130zmir\u2019in Yenig\u00fcn semtinde G\u00fcner Kollektif \u015eirketi ad\u0131yla \u015farap \u00fcretimine ba\u015fl\u0131yor.<\/p>\n

Bu bilgilerden anl\u0131yoruz ki G\u00fcner ailesinin \u015farapla ili\u015fkisi \u0130zmir\u2019de ba\u015flamam\u0131\u015f. Daha Bulgaristan\u2019dayken \u015farap ticaretiyle u\u011fra\u015ft\u0131klar\u0131n\u0131 \u00f6\u011frenince \u0130sa G\u00fcner\u2019in 1942 y\u0131l\u0131nda \u0130zmir\u2019de ba\u015flatt\u0131\u011f\u0131 faaliyetin asl\u0131nda aile ge\u00e7mi\u015finden beslendi\u011fini anl\u0131yoruz. \u0130lk \u00fcretim yerinin ard\u0131ndan 1958 y\u0131l\u0131nda \u015eirinyer imalathanesi faaliyete ge\u00e7iyor. 1960 y\u0131l\u0131, \u015firketin tarih\u00e7esinde ba\u011fc\u0131l\u0131k faaliyetlerinin ba\u015flang\u0131c\u0131 olarak belirtiliyor. 1984 y\u0131l\u0131nda ise Gaziemir tesisleri a\u00e7\u0131l\u0131yor.<\/p>\n

Bu tarihler, bir aile i\u015fletmesinin zaman i\u00e7inde nas\u0131l b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Ancak Sevilen\u2019in hik\u00e2yesini ilgin\u00e7 k\u0131lan yaln\u0131zca yeni tesislerin a\u00e7\u0131lmas\u0131 veya \u00fcretim kapasitesinin artmas\u0131 de\u011fil. Her ku\u015fa\u011f\u0131n devrald\u0131\u011f\u0131 i\u015fletmeyi, kendi d\u00f6neminin ko\u015fullar\u0131na g\u00f6re yeniden \u015fekillendirmesi.<\/p>\n

\"Sevilen<\/h2>\n

Birinci Ku\u015faktan \u0130kinci Ku\u015fa\u011fa<\/h2>\n

\u0130sa G\u00fcner\u2019in kurdu\u011fu i\u015fletme, ikinci ku\u015fakta Co\u015fkun G\u00fcner liderli\u011finde ailenin katk\u0131lar\u0131yla b\u00fcy\u00fcmeye devam ediyor. T\u00fcrkiye \u015farap\u00e7\u0131l\u0131\u011f\u0131n\u0131n 20. y\u00fczy\u0131l\u0131n ikinci yar\u0131s\u0131ndaki ko\u015fullar\u0131n\u0131 hat\u0131rlamak, bu geli\u015fmeyi anlamak a\u00e7\u0131s\u0131ndan \u00f6nemli. O d\u00f6nemde \u015farap \u00fcretiminin bug\u00fcnk\u00fc \u00e7e\u015fitlili\u011fe sahip olmad\u0131\u011f\u0131n\u0131 biliyoruz. \u0130\u00e7 pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc, t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131, da\u011f\u0131t\u0131m olanaklar\u0131 ve \u00fcretim maliyetleri, i\u015fletmelerin kararlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiliyor. Sevilen, uzun y\u0131llar boyunca geni\u015f bir t\u00fcketici kitlesine ula\u015fan, uygun fiyatl\u0131 sofra \u015faraplar\u0131yla tan\u0131n\u0131yor. \u00d6zellikle 1980\u2019li y\u0131llarda turistik tesislerin artan talebi, i\u015fletmenin \u00fcretim kapasitesini geni\u015fletmesinde etkili oluyor.<\/p>\n

Bu d\u00f6nemde ba\u011fc\u0131l\u0131k yat\u0131r\u0131mlar\u0131 da s\u00fcr\u00fcyor. \u015eirketin \u0130zmir \u00e7evresindeki ba\u011f alanlar\u0131 geli\u015firken, \u00fcretim tesisleri de de\u011fi\u015fen ihtiya\u00e7lara g\u00f6re yenileniyor. Co\u015fkun G\u00fcner\u2019in 2014 y\u0131l\u0131nda H\u00fcrriyet\u2019e verdi\u011fi s\u00f6yle\u015fide dikkat \u00e7ekici bir ayr\u0131nt\u0131 var. \u0130\u015fletmeyi karde\u015fiyle birlikte babalar\u0131ndan devrald\u0131klar\u0131n\u0131, daha sonra y\u00f6netimi Murat ve Enis G\u00fcner\u2019e b\u0131rakt\u0131klar\u0131n\u0131 \u00f6\u011freniyoruz. Bu ku\u015faklar aras\u0131 ge\u00e7i\u015f, aile i\u015fletmelerinin en \u00f6nemli s\u0131navlar\u0131ndan biri. \u00c7\u00fcnk\u00fc yaln\u0131zca m\u00fclkiyetin veya y\u00f6netimin devredilmesi s\u00f6z konusu de\u011fil. De\u011fi\u015fen ekonomik ko\u015fullara, teknolojilere ve t\u00fcketici beklentilerine uyum sa\u011flanmas\u0131 da gerekiyor.<\/p>\n

Sevilen\u2019in sonraki y\u0131llarda ger\u00e7ekle\u015ftirdi\u011fi yat\u0131r\u0131mlar, bu de\u011fi\u015fimin somut \u00f6rneklerini olu\u015fturuyor.<\/p>\n

\"Sevilen<\/h2>\n

Sevilen \u015earaplar\u0131, \u00dc\u00e7\u00fcnc\u00fc Ku\u015fak ve Yeni Bir D\u00f6nem<\/h2>\n

T\u00fcrkiye \u015farap\u00e7\u0131l\u0131\u011f\u0131nda 1990\u2019lar\u0131n sonlar\u0131ndan itibaren dikkat \u00e7ekici bir d\u00f6n\u00fc\u015f\u00fcm ya\u015fan\u0131yor. Ba\u011flar\u0131n konumu, \u00fcz\u00fcm \u00e7e\u015fitlerinin se\u00e7imi, verim y\u00f6netimi ve \u00fcretim teknolojileri giderek daha fazla \u00f6nem kazan\u0131yor. \u00dcreticiler yaln\u0131zca daha fazla \u015farap \u00fcretmeye de\u011fil, farkl\u0131 \u00f6zelliklere sahip \u015faraplar geli\u015ftirmeye de y\u00f6neliyor. Sevilen\u2019in \u00fc\u00e7\u00fcnc\u00fc ku\u015fa\u011f\u0131n\u0131 temsil eden Murat ve Enis G\u00fcner\u2019in d\u00f6neminde bu de\u011fi\u015fim belirginle\u015fiyor.<\/p>\n

Sevilen uzun y\u0131llar boyunca uygun fiyatl\u0131 sofra \u015faraplar\u0131yla tan\u0131n\u0131rken, 2000\u2019li y\u0131llarda daha y\u00fcksek nitelikli \u015faraplar \u00fcretmeye y\u00f6nelik \u00f6nemli yat\u0131r\u0131mlar ger\u00e7ekle\u015ftiriyor. Bu d\u00f6nemde Frans\u0131z uzmanlar Florent Dumeau ve Xavier Chon\u00e9 ile \u00e7al\u0131\u015f\u0131l\u0131yor. Yeni ba\u011f yat\u0131r\u0131mlar\u0131 yap\u0131l\u0131yor, ba\u011fc\u0131l\u0131k ve \u00fcretim teknikleri geli\u015ftiriliyor. Premium Chardonnay ve Centum gibi \u015faraplar, bu de\u011fi\u015fimin ilk dikkat \u00e7eken \u00fcr\u00fcnleri aras\u0131nda yer al\u0131yor. Daha sonra 900 ve Plato gibi serilerle \u00fcr\u00fcn yelpazesi geni\u015fliyor.<\/p>\n

Burada \u00f6nemli bir ayr\u0131nt\u0131n\u0131n alt\u0131n\u0131 \u00e7izmek gerekiyor. Bir \u00fcreticinin daha y\u00fcksek fiyatl\u0131 \u015faraplar \u00fcretmeye ba\u015flamas\u0131, tek ba\u015f\u0131na \u00fcretim anlay\u0131\u015f\u0131n\u0131n de\u011fi\u015fti\u011fini g\u00f6stermiyor. As\u0131l de\u011fi\u015fim, ba\u011f\u0131n \u00f6zelliklerinin, \u00fcz\u00fcm\u00fcn yeti\u015ftirilme ko\u015fullar\u0131n\u0131n ve \u015faraphanedeki uygulamalar\u0131n bir b\u00fct\u00fcn olarak ele al\u0131nmas\u0131nda ortaya \u00e7\u0131k\u0131yor. Sevilen\u2019in \u00fc\u00e7\u00fcnc\u00fc ku\u015fak d\u00f6nemindeki yat\u0131r\u0131mlar\u0131n\u0131 bu \u00e7er\u00e7evede de\u011ferlendirmek m\u00fcmk\u00fcn.<\/p>\n

<\/h2>\n

Sevilen \u015earaplar\u0131 \u0130ki Farkl\u0131 Co\u011frafyada Ba\u011fc\u0131l\u0131k Yap\u0131yor<\/h2>\n

Sevilen\u2019in bug\u00fcn sahip oldu\u011fu ba\u011flar, T\u00fcrkiye\u2019nin birbirinden farkl\u0131 iki ba\u011fc\u0131l\u0131k b\u00f6lgesinde bulunuyor: \u0130zmir\u2019in Menderes il\u00e7esi ve Denizli\u2019nin G\u00fcney il\u00e7esi. Bu iki co\u011frafya, ayn\u0131 \u00fcreticinin farkl\u0131 iklim ve yeti\u015fme ko\u015fullar\u0131ndan nas\u0131l yararlanabilece\u011fini g\u00f6stermesi bak\u0131m\u0131ndan ilgin\u00e7.<\/p>\n

\"Sevilen<\/p>\n

Menderes ba\u011flar\u0131, Ege\u2019nin deniz etkisine a\u00e7\u0131k iklim ko\u015fullar\u0131nda bulunuyor. \u0130sabey Ba\u011flar\u0131\u2019n\u0131n yay\u0131mlad\u0131\u011f\u0131 bilgilere g\u00f6re ba\u011f alanlar\u0131 yakla\u015f\u0131k 150 ile 400 metre aras\u0131nda de\u011fi\u015fen rak\u0131mlara yay\u0131l\u0131yor. Denizli\u2019nin G\u00fcney il\u00e7esindeki ba\u011flar ise yakla\u015f\u0131k 900 metre rak\u0131mda bulunuyor. Burada daha karasal iklim \u00f6zellikleri ve gece-g\u00fcnd\u00fcz s\u0131cakl\u0131k farkl\u0131l\u0131klar\u0131 \u00f6ne \u00e7\u0131k\u0131yor. Bu ko\u015fullar \u00fcz\u00fcm\u00fcn olgunla\u015fma s\u00fcrecini, asitli\u011fini ve aromatik geli\u015fimini etkileyebiliyor. Ancak rak\u0131m\u0131n tek ba\u015f\u0131na kaliteyi belirleyen bir \u00f6zellik olmad\u0131\u011f\u0131n\u0131 da hat\u0131rlamak gerekiyor. Toprak yap\u0131s\u0131, su durumu, g\u00fcne\u015flenme, \u00e7e\u015fit se\u00e7imi ve ba\u011fc\u0131l\u0131k uygulamalar\u0131 birlikte de\u011ferlendirilmek zorunda.<\/p>\n

Sevilen\u2019in farkl\u0131 co\u011frafyalardaki ba\u011f yat\u0131r\u0131mlar\u0131, bu de\u011fi\u015fkenlerle \u00e7al\u0131\u015fma olana\u011f\u0131 sa\u011fl\u0131yor.<\/p>\n

Wines of T\u00fcrkiye\u2019nin \u00fcretici profilinde Sevilen\u2019in toplam ba\u011f alan\u0131 160 hektar olarak belirtiliyor. Bu alan\u0131n \u0130zmir ve Denizli aras\u0131nda nas\u0131l da\u011f\u0131ld\u0131\u011f\u0131n\u0131 ise mevcut kaynaklardan kesinle\u015ftiremiyoruz. Bununla birlikte, G\u00fcney Platosu\u2019nun Sevilen\u2019in \u00fcst segment \u015faraplar\u0131n\u0131n geli\u015fiminde \u00f6nemli bir rol oynad\u0131\u011f\u0131 a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Magnesia: Yeni Bir \u00dcretim Merkezi<\/h2>\n

2011 y\u0131l\u0131, Sevilen\u2019in tarihinde \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131. Ayd\u0131n\u2019\u0131n Ortaklar il\u00e7esinde kurulan Magnesia tesisi bu y\u0131l faaliyete ge\u00e7iyor. Tesisin ad\u0131, yak\u0131n\u0131ndaki antik Magnesia kentinden geliyor. Yeni tesis yaln\u0131zca \u00fcretim kapasitesini art\u0131rmak amac\u0131yla tasarlanm\u0131yor. Farkl\u0131 ba\u011flardan ve parsellerden gelen \u00fcz\u00fcmlerin ayr\u0131 ayr\u0131 i\u015flenmesine olanak sa\u011flayan teknolojik altyap\u0131s\u0131yla da dikkat \u00e7ekiyor. K\u00fc\u00e7\u00fck hacimli \u00e7elik tanklar, modern \u00fcz\u00fcm i\u015fleme ekipmanlar\u0131, s\u0131cakl\u0131k kontrol sistemleri ve f\u0131\u00e7\u0131 mahzenleri, \u00fcretimde daha ayr\u0131nt\u0131l\u0131 kararlar al\u0131nmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n

Gaziemir\u2019deki eski tesisin \u015fehir i\u00e7inde kalmas\u0131 ve b\u00fcy\u00fcyen i\u015fletmenin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamakta zorlanmas\u0131, yeni yat\u0131r\u0131m karar\u0131n\u0131 etkiliyor. Ortaklar\u2019\u0131n \u0130zmir ve Denizli ba\u011flar\u0131na, Ege ve Akdeniz\u2019deki pazarlara ula\u015f\u0131m a\u00e7\u0131s\u0131ndan elveri\u015fli konumu da tercih nedenleri aras\u0131nda. Efes\u2019e yak\u0131nl\u0131k ise \u015farap turizmi bak\u0131m\u0131ndan ayr\u0131 bir potansiyel olu\u015fturuyor. B\u00f6ylece Sevilen\u2019in \u00fcretim faaliyetleri, \u0130zmir\u2019den Ayd\u0131n\u2019a uzanan yeni bir merkez kazan\u0131yor.<\/p>\n

Magnesia yat\u0131r\u0131m\u0131, T\u00fcrkiye \u015farap\u00e7\u0131l\u0131\u011f\u0131n\u0131n 2000\u2019li y\u0131llardan itibaren ge\u00e7irdi\u011fi teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn dikkat \u00e7ekici \u00f6rneklerinden biri.<\/p>\n

Yerel \u00dcz\u00fcmler ve Bornova Misketi<\/h2>\n

T\u00fcrkiye \u015farap\u00e7\u0131l\u0131\u011f\u0131nda son y\u0131llarda yerel \u00fcz\u00fcm \u00e7e\u015fitlerine y\u00f6nelik ilginin artt\u0131\u011f\u0131n\u0131 hepimiz biliyoruz. \u00dcstelik WAYANA\u2019da bu konunun bizim i\u00e7in bir \u00f6ncelik oldu\u011fu da malum. Sevilen\u2019in yerli \u00e7e\u015fitlerimizden Muscat of Bornova<\/span><\/strong><\/a> ile \u00e7al\u0131\u015fmalar\u0131 bunun \u00f6rneklerinden biri. \u0130zmir\u2019le \u00f6zde\u015fle\u015fmi\u015f bu aromatik \u00fcz\u00fcm \u00e7e\u015fidi, Sevilen\u2019in \u0130sabey serisinde \u00f6nemli bir yer tutuyor. \u00c7e\u015fitten \u00fcretilen \u015faraplar, Bornova Misketi\u2019nin g\u00fcn\u00fcm\u00fcz t\u00fcketicileri taraf\u0131ndan tan\u0131nmas\u0131na katk\u0131da bulunuyor.<\/p>\n

Bu ili\u015fkinin yaln\u0131zca ticari bir \u00fcretimden ibaret olmad\u0131\u011f\u0131n\u0131 g\u00f6steren akademik \u00e7al\u0131\u015fmalar da var. Ege \u00dcniversitesi\u2019nde ger\u00e7ekle\u015ftirilen, 2005\u20132006 y\u0131llar\u0131n\u0131 kapsayan bir ara\u015ft\u0131rmada Sevilen\u2019e ait ba\u011flarda Bornova Misketi, Sauvignon Blanc, Cabernet Sauvignon ve Syrah \u00e7e\u015fitleri \u00fczerinde organik ve geleneksel yeti\u015ftiricilik y\u00f6ntemleri kar\u015f\u0131la\u015ft\u0131r\u0131lm\u0131\u015f. Ara\u015ft\u0131rmada kullan\u0131lan Bornova Misketi asmalar\u0131n\u0131n o tarihte yakla\u015f\u0131k 20 ya\u015f\u0131nda oldu\u011fu belirtiliyor. Bu bilgi, Sevilen\u2019in \u00e7e\u015fitle ili\u015fkisinin en az\u0131ndan 1980\u2019li y\u0131llar\u0131n ortalar\u0131na kadar uzand\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcr\u00fcyor.<\/p>\n

Sevilen ba\u011flar\u0131n\u0131n bilimsel ara\u015ft\u0131rmalara konu olmas\u0131 ayr\u0131ca \u00f6nemli. \u00c7\u00fcnk\u00fc ba\u011fc\u0131l\u0131\u011f\u0131n geli\u015fmesi yaln\u0131zca \u00fcreticilerin deneyimlerine de\u011fil, bu deneyimlerin bilimsel ara\u015ft\u0131rmalarla desteklenmesine de ba\u011fl\u0131.<\/p>\n

\u0130sabey Ba\u011f Evi: \u015earab\u0131n Sofrayla Bulu\u015fmas\u0131<\/h2>\n

Sevilen\u2019in tarihindeki \u00f6nemli giri\u015fimlerden biri de 2002 y\u0131l\u0131nda a\u00e7\u0131lan \u0130sabey Ba\u011f Evi. Bug\u00fcn T\u00fcrkiye\u2019nin farkl\u0131 ba\u011fc\u0131l\u0131k b\u00f6lgelerinde \u015faraphane ziyaretleri, tad\u0131mlar ve gastronomi deneyimleri giderek daha fazla ilgi g\u00f6r\u00fcyor. Ancak 2002 y\u0131l\u0131nda bir \u00fcreticinin kendi ba\u011flar\u0131nda ziyaret\u00e7ilerini a\u011f\u0131rlayaca\u011f\u0131 ve \u015faraplar\u0131n\u0131 yemeklerle birlikte sunaca\u011f\u0131 bir mek\u00e2n olu\u015fturmas\u0131, o d\u00f6nemin ko\u015fullar\u0131nda dikkat \u00e7ekici bir giri\u015fim.<\/p>\n

\u0130sabey Ba\u011f Evi\u2019nin ba\u015flang\u0131\u00e7taki yakla\u015f\u0131m\u0131 olduk\u00e7a yal\u0131n: Sevilen \u015faraplar\u0131n\u0131 peynirler ve k\u00fc\u00e7\u00fck yiyeceklerle birlikte sunmak. Zamanla bu yakla\u015f\u0131m geli\u015fiyor. Ege\u2019nin yerel \u00fcr\u00fcnleri, mevsimlik malzemeleri ve b\u00f6lgesel mutfak gelenekleri, \u015faraplarla birlikte d\u00fc\u015f\u00fcn\u00fclen bir gastronomi anlay\u0131\u015f\u0131n\u0131n par\u00e7alar\u0131 haline geliyor. B\u00f6ylece Sevilen\u2019in faaliyetleri ba\u011fc\u0131l\u0131k ve \u015farap \u00fcretiminin \u00f6tesine ge\u00e7iyor. Ba\u011fda yeti\u015fen \u00fcz\u00fcmle ba\u015flayan hik\u00e2ye, \u015faraphaneden ge\u00e7erek sofraya ula\u015f\u0131yor.<\/p>\n

Ben de ziyaretim esnas\u0131nda \u0130sabey Ba\u011f Evi\u2019nin konu\u011fu oldum. \u015earap turizminin T\u00fcrkiye’de hen\u00fcz yayg\u0131n bi\u00e7imde konu\u015fulmad\u0131\u011f\u0131 bir d\u00f6nemde \u0130sabey Ba\u011f Evi’nin hayata ge\u00e7irilmesi, gelece\u011fi \u00f6ng\u00f6ren dikkat \u00e7ekici bir giri\u015fim. \u00dcstelik ba\u015flang\u0131\u00e7ta Ba\u011f Evi\u2019ne y\u00fcklenen m\u00fctevaz\u0131 sorumlulu\u011fun zaman i\u00e7inde de\u011fi\u015fmesi ve i\u015fletmenin uluslararas\u0131 bir gastronomi noktas\u0131na d\u00f6n\u00fc\u015fmesi de bu gelecek vizyonunun tesad\u00fcfi olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u0130sabey Ba\u011f Evi\u2019ni \u00f6nemli k\u0131lan \u00f6zelliklerden biri de bu. \u015earap \u00fcreticisinin yaln\u0131zca \u015fi\u015fenin i\u00e7indeki \u00fcr\u00fcnle de\u011fil, onun nas\u0131l deneyimlendi\u011fiyle de ilgilenmesi.<\/p>\n

Seksen D\u00f6rt Y\u0131l\u0131n Ard\u0131ndan<\/h2>\n

1942\u2019de \u0130zmir\u2019in Yenig\u00fcn semtinde ba\u015flayan bir \u00fcretim faaliyetinin bug\u00fcn \u00fc\u00e7\u00fcnc\u00fc ku\u015fak taraf\u0131ndan s\u00fcrd\u00fcr\u00fclmesi, kendi ba\u015f\u0131na dikkat \u00e7ekici bir s\u00fcreklilik. Ancak Sevilen\u2019in hik\u00e2yesini yaln\u0131zca uzun \u00f6m\u00fcrl\u00fc bir aile i\u015fletmesinin tarihi olarak okumak eksik kal\u0131r.<\/p>\n

Bu seksen d\u00f6rt y\u0131l boyunca T\u00fcrkiye \u015farap\u00e7\u0131l\u0131\u011f\u0131 \u00f6nemli de\u011fi\u015fimler ge\u00e7irdi. \u00dcretim teknolojileri geli\u015fti. Ba\u011fc\u0131l\u0131kta yeni y\u00f6ntemler benimsendi. Farkl\u0131 b\u00f6lgelerde yeni ba\u011flar kuruldu. Yerel ve uluslararas\u0131 \u00fcz\u00fcm \u00e7e\u015fitleriyle \u00e7al\u0131\u015fmalar \u00e7e\u015fitlendi. \u015earap t\u00fcketicilerinin beklentileri de\u011fi\u015fti.<\/p>\n

Sevilen de bu d\u00f6n\u00fc\u015f\u00fcmlerin hem tan\u0131\u011f\u0131 hem de kat\u0131l\u0131mc\u0131lar\u0131ndan biri oldu. Birinci ku\u015fa\u011f\u0131n kurdu\u011fu i\u015fletme, ikinci ku\u015fakta b\u00fcy\u00fcd\u00fc. \u00dc\u00e7\u00fcnc\u00fc ku\u015fakta ise yeni ba\u011f yat\u0131r\u0131mlar\u0131, \u00fcretim teknolojileri ve farkl\u0131 \u00fcr\u00fcn gruplar\u0131yla ba\u015fka bir geli\u015fim s\u00fcrecine girdi.<\/p>\n

Bu hik\u00e2ye \u015funu d\u00fc\u015f\u00fcnd\u00fcr\u00fcyor: \u015earap\u00e7\u0131l\u0131kta gelenek ile yenilik \u00e7o\u011fu zaman birbirinin kar\u015f\u0131t\u0131 gibi sunuluyor. Oysa uzun y\u0131llar ayakta kalabilen bir \u00fcreticinin ge\u00e7mi\u015fine bakt\u0131\u011f\u0131m\u0131zda, bu ikisinin birbirinden ayr\u0131lmas\u0131n\u0131n pek de kolay olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Gelenek, her zaman ayn\u0131 \u015feyi ayn\u0131 bi\u00e7imde yapmay\u0131 s\u00fcrd\u00fcrmek de\u011fil. Bazen ge\u00e7mi\u015ften devral\u0131nan birikimi de\u011fi\u015fen ko\u015fullara uyarlayabilmek.<\/p>\n<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Founded in \u0130zmir in 1942, Sevilen's story spans three generations of the G\u00fcner family and 84 years of winemaking. From K\u0131r\u0131m to the vineyards of Menderes and G\u00fcney, we trace the evolution of one of T\u00fcrkiye's established wine producers. READ IN TURKISH \u2192<\/p>","protected":false},"author":2,"featured_media":995060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[761],"tags":[426,1967,1969,194,1968],"class_list":["post-995055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sarap-ureticileri","tag-bornova-misketi","tag-guner-ailesi","tag-sarapcilik-tarihi","tag-sevilen","tag-turk-sarap-ureticileri"],"yoast_head":"\nSevilen \u015earaplar\u0131: \u00dc\u00e7 Ku\u015fak, 84 Y\u0131ll\u0131k Bir Hik\u00e2ye<\/title>\n<meta name=\"description\" content=\"1942'de \u0130zmir'de kurulan Sevilen \u015earaplar\u0131'n\u0131n \u00fc\u00e7 ku\u015fakl\u0131k hik\u00e2yesi. G\u00fcner ailesi, ba\u011f yat\u0131r\u0131mlar\u0131, Magnesia tesisi ve \u0130sabey Ba\u011f Evi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wayanatapas.com\/en\/sevilen-saraplari-uc-kusak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sevilen \u015earaplar\u0131: \u00dc\u00e7 Ku\u015fak, 84 Y\u0131ll\u0131k Bir Hik\u00e2ye\" \/>\n<meta property=\"og:description\" content=\"1942'de \u0130zmir'de kurulan Sevilen \u015earaplar\u0131'n\u0131n \u00fc\u00e7 ku\u015fakl\u0131k hik\u00e2yesi. 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