The wine world is not going through its brightest, most expansive, or most promising era. Instead, we are seeing an unusual surge of criticism and self-criticism among industry stakeholders. This, of course, is a good sign—it shows that the sector is mobilizing to heal itself.
Among these debates, one stands out: the idea that the wine industry almost forces consumers to “learn” wine, and that this demand actually drives some people away from it. It is an interesting argument. A vast majority of wine drinkers avoid expressing opinions about wine, believing they are not “qualified” to do so.
Some among them decide to bridge this gap: they pursue education, join tastings, and travel to vineyards and wineries. But this path is chosen by only a small minority. The rest simply keep drinking in silence, without venturing to share their thoughts.
From our own experience at WAYANA, we don’t believe this “wine must be studied” perception plays as big a role in declining consumption as some suggest.
Guests at our tastings and educational events show that wine is, above all, a shared experience—a drink that enlivens the table, lifts the spirit of the group, and plays many social roles.
Yet for the true enthusiast, wine is also a lifelong pursuit. The more you learn, the more you realize how much more there is to discover.
For those who fall in love with this endless journey, we created a new series of events—the very first stop is WAYANA 101.
What’s Inside WAYANA 101?
- We begin with the vine. We look at how it adapted to every climate shift Earth endured for millions of years, and how humans turned the wild vine into the cultivated vine.
- Then comes the grape: why we call it the “miracle fruit,” and the qualities that set it apart from all others.
- Next, we step into wine itself—why wine is unlike any other beverage, and what makes it unique among drinks.
- We revisit Turkey’s place on the world’s map of vineyards and wine, and recall the extraordinary richness of our land.
- We explore the birth of wine: the three core elements that make wine what it is.
- We explain the fundamental concepts we use to describe the journey from soil to glass.
- We turn to our senses—their roles and responsibilities in recognizing wine.
- Finally, we study wine’s five key characteristics. To better understand them, we taste five carefully chosen wines, guided by sensory evaluation and note-taking.
What’s Included in WAYANA 101?
A sparkling wine welcome to start the event.
A cheese plate to accompany your wines throughout.
A specially prepared booklet to take notes and bring home.
Guided tasting of five different wines, served and explained in detail.
The participation fee covers all of the above.
How to Register?
WAYANA tickets are available on the Biletino platform. Once you purchase your ticket, your spot is confirmed.
Visit the page, select the event that suits you, and secure your seat:
We look forward to welcoming you.
